The word appending means to add something. So you can guess what data appending means.

Now let’s see the business point of view.

In an information-rich environment, it’s absolutely vital to know more – not just what your customers bought, but when, how and why they bought from you. If you have been in the business for quite some time you would have a considerable database of customers collected over the years. Major difficulty you would face next is to maintain the data accuracy.

That’s where data appending comes in

Data Appending is the most credible process to fill the missing gaps in your database.

Yes, through data appending services, you can reveal the secrets of your customer base’s DNA and expands the utility of your contact list dramatically, leading directly to higher relevance to your customers and better marketing performance. The value of your database is enhanced by fixing the missing details of them with accurate information.

In this digital era, online communication is rather beneficial than offline as it is while running an email campaign is better than a phone call or a postal mail campaign. By now would be the time when you realize how important data cleansing is for your business, or how much you stand to lose by not getting timely data appending done on your potential customer database.

One should go beyond size of the data and consider quality, accuracy and overall health of data; if you want your database to work for you!

Benefits of Data Appending for business:

1. Give a substantial push to your campaign response rates

2. Acquire valid data to strengthen your contact base

3. Connect with your customers, offline and online

4. Convert single-channel customers into valuable multichannel customers

Contacts information appended can include:

• Email address

• Contact name

• Business Title

• Industry

• SIC Code

• Contact information (offline, online and social)

• Zip Code, etc…

This information’s are good enough if you can target them properly while promoting your business..

We also have different appending terms in the market such as:

Reverse Appending Services:

When you have your set of clients email address alone and need other details to like number, full name, job profile etc.

Reverse email append enhances your existing data files by accurately attaching names, postal addresses and phone numbers to those email addresses, giving you a wide range of new ways to reach your customer base. Improve your conversion rates, expand your reach and integrate your marketing strategy across all channels with append and reverse append services.

Email Appending Services:

Through data appending, we match email addresses to your current customer list and boost your data list into a powerful tool that empowers both traditional and digital interaction with your target customers. That’s because your b2b mailing lists are often lacking in necessary email data – a fact that often raises the inability to run email campaigns. Considering that email marketing is used by over 82% of b2b and b2c companies there is little reason why you should not complement your marketing strategies with email campaigning as well.

Phone Appending Services:

Adding phone numbers to an already existing customer database.

Raising your database quality with consumer, business, and Canadian phone numbers will certainly enhance your marketing initiatives. You get a better scope to communicate with customers & prospects for improved customer service with validated number s that save time & money.

B2B Appending Services:

Compare your data records with one from an agency and append crucial fields missing from your records. This would not only allow you to efficiently target your marketing goals but also increase marketing campaign effectiveness and ROI. Data is procured from the most reliable business sources to achieve promising b2b match rate in the industry with guaranteed delivery.

It’s time to start to invest in our business to business data appending services to increase your business returns and ROI by reaching out to professionals who have the willingness along with time and resources to invest in your company!

Source by Sreejith P